Magazines, social media and ‘crowd publishing’

Decât o Revistă

Decât o Revistă, a Romanian magazine, has found a following online.

I’ve been enjoying checking out the content on PBS’ MediaShift project site, where they recently posted an article about a start-up Romanian magazine that turned to Facebook to attract attention. According to the article, the mag, Decât o Revistă (“Just a Magazine”), is meant to showcase what great journalistic feats Romanian journos are capable of performing when commercial or political pressures are absent. To make a long story short, the magazine got enough attention on Facebook that its creators decided to keep publishing quarterly issues. And those Facebook fans have generated real sales of the printed product.

The magazines creators credit their social media philosophy with their success: Speedy, short-lived, value-added content are posted on  social media. Hard-thought, serious, lengthy pieces appear in the printed publication only. In a symbiotic relationship, the mag’s social media involvement has also led to content for the printed version.

“We brought someone we met on Twitter to a shooting. We asked a blogger to bake a cake for us. We published another blogger’s personal essay. Someone called this crowd publishing.” ~ Cristian Lupşa, Decât o Revistă co-founder

It struck me that this Romanian magazine is far from the only traditionally printed magazine to participate in so-called “crowd-publishing.” Continue reading

‘Friday’ … on Tuesday

Rebecca Black

Rebecca Black's song "Friday" has been called "the worst song ever."

“It’s Friday, Friday. Gotta get down on Friday. Get-get-down on Friday. Lookin’ forward to the weekend … Yesterday was Thursday. Today is Friday. We so excited. Tomorrow is Saturday, and Sunday comes afterwards.”

This video by 13-year-old Rebecca Black has, as of Tuesday morning, netted 33,516,413 YouTube views, hundreds of news articles, and made the video’s frontwoman (frontgirl?) a top trending topic on Twitter for days. Unfortunately for her, most of the attention has been mocking, even to the point of, as Black herself pointed out, cyber-bullying. (Read Time magazine’s take on her claim here.) Fortunately for her, it looks like she’s still going to make plenty of money off her notoriety. No word yet on how this incident will impact her college applications in five years or so.

Continue reading