I’ve been enjoying checking out the content on PBS’ MediaShift project site, where they recently posted an article about a start-up Romanian magazine that turned to Facebook to attract attention. According to the article, the mag, Decât o Revistă (“Just a Magazine”), is meant to showcase what great journalistic feats Romanian journos are capable of performing when commercial or political pressures are absent. To make a long story short, the magazine got enough attention on Facebook that its creators decided to keep publishing quarterly issues. And those Facebook fans have generated real sales of the printed product.
The magazines creators credit their social media philosophy with their success: Speedy, short-lived, value-added content are posted on social media. Hard-thought, serious, lengthy pieces appear in the printed publication only. In a symbiotic relationship, the mag’s social media involvement has also led to content for the printed version.
“We brought someone we met on Twitter to a shooting. We asked a blogger to bake a cake for us. We published another blogger’s personal essay. Someone called this crowd publishing.” ~ Cristian Lupşa, Decât o Revistă co-founder
It struck me that this Romanian magazine is far from the only traditionally printed magazine to participate in so-called “crowd-publishing.” Continue reading