The envelopes holding the names of the winners for this year’s Academy Awards have gotten a makeover. According to the LA Times, Marc Friedland of Marc Friedland Couture Communications designed the new set. The LA Times quotes him: “At the end of the day, the event is a celebration of an amazing accomplishment. We wanted to bring back the elegance and glamor. The design concept was to be timeless, regal and rich and luxe … the envelope serves as an iconic symbol of that moment.” Read the LA Times post and see a video.
Previously, the envelopes were relatively nondescript. The idea behind the redesign was to emphasize their keep-sake quality. Friedland and his team have assembled a whole suite of stationery meant to announce the winners, including the insert cards the announcers will read from.
It’s a very attractive set, and I’m surprised it hasn’t been done before. At the same time, it’s something that really is for the benefit of the winners. I don’t think the average viewer — or even audience member — is going to be able to tell from their seats. Still, I wouldn’t mind getting a chance to examine one at close range!